Panama by Yahoo

I am such a geek. When I say “Panama” I still picture and hear the song by Van Halen; the “real” Van Halen with DLR of course.

Now what Yahoo has cooking could be very well the dawn of a new statistics age for the internet. Something that Rex Dixon has been stating all the time – better statistics. Here is an excerpt from their press release:

Yahoo!’s new search marketing platform now provides a streamlined, user-friendly sign-up process that allows businesses to create a sponsored search account in five easy steps. Once in, advertisers can quickly create campaigns, determine their desired position, understand their potential share of available clicks, set their budgets, and then see their ads online within minutes. In addition, Yahoo!’s new ad testing and optimization features allow advertisers to easily test their creative options and manage their campaigns to the goals they have for return on investment.