Page Views, Hits, Unique Hits
Posted by rexdixon on December 19, 2006
What is the best to present in your web site portfolio? That is a great question of how popular a site really is. If either of the 3 are up there, then you are styling and the VC’s take notice. Now the bad thing is, there is no written standard. Unique Hits have started to become the standard of reality measurement of a web site.
Page Views unfortunately are the ruler of the advertisement world on the internet. So what about Unique Hits? Where do they play in the advertisement game? Should they have any play at all, since the defacto standard is now “Page Views“.
I believe it’s time for a new measurement. When television christened the nielson ratings as the standard they determined how they could or could not can a show. There needs to be a one only standard for measurement of a web site’s viability to advertise. Without that standard, it’s basically anybody’s guess at who is worth a ton of money, and who isn’t.